Previously, by stripping out the visitor IP address and adding it to the User Defined variable, the IP address would show up in reports. Join ROI for this live webinar to uncover 2020’s PPC data and trends and unlock strategies to grow your profitability in 2021. The most unpredictable year since the inception of digital marketing has left many brands and retailers wondering what the lasting impact will be. Paid search revenue was up 101.3% YoY at the height of the pandemic in 2020. Due to this, the information in this blog post is no longer available within Google Analytics.ĭon’t miss our upcoming webinar focused on Paid Search data from more than 300 brands and nearly $400m in ad spend!
2020 update: There has been a lot of talk lately in the analytics blogosphere and beyond about Google’s commitment to privacy and the way they handle sensitive data (like IP addresses).
